Hundreds of sound meditation events are being held every month throughout the world. There is a trend on the rise around the healing power of sound. Attending a sound-led meditation experience has become a must-do within the wellness and consciousness communities. These sound meditation experiences (often referred to as sound baths or sound healing) are led by a facilitator, someone with either basic or advance experience in the field of music and meditation. After these events, any good facilitator would recommend its attendees to try to continue their sound meditation practice at home, either by playing an instrument or by listening to music online. 

While some of the online content for sound meditation is good, it is very hard to find. The internet is flooded with bad quality sound bites. The same happens with the instruments. It's very hard to shop for a good instrument without knowing how to choose a good one. There is a big need for a high quality, curated system around the sound meditation practice.

Overtonic is here to create this.

Presents:

O V E R T O N I C

A digital ecosystem aimed to promote and enhance the sound meditation experience. 

Curated by the top sound meditation facilitators in the world, Overtonic provides access to top quality audio recordings in 360 binaural audio, some of the world's top instruments for sound meditation and a selection of sound meditation paraphernalia, as well as a comprehensive learning hub and network for expanding your sound meditation practice.
Meditation App
More than a guided meditation app, Overtonic is a sonic journey that will provide an enhanced meditation experience through a library of high quality binaural sound meditation sessions.
E-Commerce
Overtonic online offers a selection of highly curated instruments and paraphernalia for practicing sound meditation at home with your own session setup. 


Learning Hub
Overtonic Online aims to be the largest sound mediation knowledge hub and network for finding all relevant information for the practice and connecting with facilitators and events nearby.

Opportunity


“Sound baths” and “sound healing” have been a growing trend as more people are “turned on” to “tune in” through this type of meditation. Although this millenary practice is relatively new to the western zeitgeist it is becoming as common as yoga or mindfulness meditation, especially in urban centers. 

Since the practice requires no formal accreditation or structure, many enthusiasts have become practitioners offering sound baths in private and in communal sessions. 


The practice of sound meditation requires an array of instruments that are played by a facilitator. Accessibility to the practice is therefore reduced to organized events or personal one-on-one practice with a facilitator. 


Currently working on personal practice can only be done either by using recordings with relatively low fidelity offered in various meditation apps and streaming services or by playing the instruments by one’s self. Both options diminish the experience and relative effect of the practice. 



Meditation apps are on the rise. 


  • Calm was the most downloaded meditation app in the United States during 2018 with more than eight million new installs (an 83% increase year-over-year) and a gross revenue that grew 240% from 2017 to close to $40 million.
  • The second most downloaded meditation app in the U.S. is Headspace with more than five million installs and gross revenue of more than $20 million. The next most downloaded app was Insight Timer, followed by Aura and Simple Habit.

Meditation use in Spotify - Top Meditation Playlists by followers: 

  • Yoga and Meditation - 1.1M
  • Peaceful Meditation - 498K 
  • Sounds of Nature - 329K 
  • Sound Playlists 
  • Tibetan Bowls- 6K 
  • Binaural Beats- 61K 

The U.S. meditation market hit $1.21 billion last year (up from $959 million in 2015) 


According to a new research study by Fact.MR, the mindfulness meditation application market was valued at ~US$ 134 Mn in 2018 and is estimated to grow by ~7% Y-O-Y in 2019.


Influenced by a multitude of factors, spanning from the ubiquity of ‘self-care’ trend to growing practice of mental health exercises, the market for mindfulness meditation application is likely to see strong growth over the years to come.


We have identified a need for this product in two key audiences: 


1. Users in search of stress reduction tools to support or begin their practice

  • Emphasis on self-care and stress reduction 
  • Need for new meditation experiences beyond Mindfulness and guided meditation 
  • Use of sound and music for therapeutic effects as opposed to entertainment
  • Desire to relive and/ or remember live sound bath sessions 
  • Curiosity about sound healing and need to access on the go

2. Professional practitioners currently using apps like Spotify or iTunes to curate playlists 

  • Ease of access for high fidelity sound catalogs needed for therapy 
  • Blossoming psychedelic therapy in anticipation of compound medicalization- music is an essential part of clinical benefit 
  • Ease of use focused on specific therapeutic needs 

Overall Product Roadmap

The Overtonic ecosystem roadmap consists of:

  • MVP Meditation App

    The first phase of the project is to create the MVP for the app, which consists a fully designed experience with a small library of up to 10 sessions in binaural recordings. 

  • Website

    Initial website to contain information on the Overtonic Meditation App as well as a teaser on the upcoming content updates for the shop and the hub

  • E-commerce

    As the mobile app is being developed, a full e-commerce platform will be added to the main website

  • MVP info hub

    With an initial blog-style interface we prepare the information hub for it's expansion into a fully equipped network and knowledge hub.

  • Feature Update App

    As we test the success of the app with the MVP features we prepare the next round of feature updates containing new content and new options to improve the overall UX of the app

  • Feature update info hub

    New features will be tested on the info hub aiming to provide new tools for community building and information access

O V E R T O N I C
Sound Meditation App

A premium sound meditation experience

Learn to meditate with 360 binaural sounds that will take you to a deeper state of meditation.

App Features

We have detailed a feature roadmap that consists of initial basic features and testing of future advanced features via focus groups and user feedback
1

Basic MVP Features

  • Intro
  • Feed with featured content
  • Browse content library
  • Play / pause
  • Subscription options
2

Secondary MVP Features

  • Filter content library
  • Sign up / log in
  • Track progress
  • Manage subscription
  • Save favorites
3

Advanced Features

  • Notification center
  • Advanced plans for premium content
  • Create playlists
  • Reminders
  • Gift app
4

Possible Future Features

  • Group Meditations
  • Browse Artists
  • Connect with other meditators
  • LIVE sound meditations
  • VR Sound Meditation

App Content

The key player in this project is the content. There are hundreds of meditation apps, there are plenty ways of doing “sound meditation” online, but there is not a single service that offers premium sound meditation sessions performed by real musicians and recorded and edited professionally. 
The success of this project relies in big part in the quality of the content and the way it is presented. 

This is an initial proposal for content types:
  • Stereo 5min tracks
  • Stereo 10-20min tracks
  • Stereo 20-60min sessions
  • Binaural 5min tracks
  • Binaural 10-20min tracks
  • Binaural 20-60min sessions

We have started conversations with two of the top sound meditation facilitators in New York for them to source the content either by getting paid per play or by partnering with us to produce new content. 

Competitive Analysis

There are hundreds of meditation apps in the app stores. Most of them offer a wide range of meditation practices, from short 4min guided meditations to 30 month courses. Some offer sound meditation, while the few that are focused on sound meditation only are not good enough to even mention. 
There is not one single good app focused on sound meditation. 
APP OFFER MONTHLY PRICE ANNUAL PRICE FREE TRIAL FREE VERSION SOUND
Headspace Custom created guided meditation courses $12.99 $94.99 YES YES NO
Calm Custom created guided meditation courses. Breathing tool $59.99 YES YES NO
Insight Timer Biggest library of meditation sessions and courses from teachers. Timer and social $59.99 YES YES YES
Soulvana From Mindvalley, guided meditations by top teachers $49.99 YES YES YES
10% happier Guided meditations from top teachers $59.99 YES YES NO
Inscape Guided meditation sessions and courses $5 YES YES YES
Relax Mediation Guided meditation sessions, courses and relaxing sounds $9.99 $19.99 lifetime access YES YES
Non Sound and visual meditation experience free free ALWAYS FREE YES
Sattva Guided meditation sessions, courses, chants and timer $12.99 $49.99 - $399.99 lifetime YES YES
Timeless Guided meditation sessions, courses, breathing tool and timer $12.99 $72 YES YES NO
Simple Habit Guided meditation sessions, courses, community $11.99 $95.99 YES YES NO
Other than the existing meditation apps, the other sources for sound meditation music are:
  • Spotify 
  • Soundcloud
  • Youtube 
  • Private Practitioners

Other App Needs

In addition to the app there must be an admin and CDN system, as well as a information landing page
ADMIN CONSOLE

This must allow an admin to do the following:
  • Login / create user (for admin purposes)
  • View a list of users and their membership tier / purchase history
  • Manage content categories
  • Upload new content 
  • Track
  • Thumbnail
  • Text
  • Membership tier
  • Edit content (text)
  • Delete content
  • Set featured content
  • Edit FAQ
LANDING PAGE

The project must count with an intuitive website with full mobile capabilities with the following features:
  • Intro to sound meditation
  • App download links / send to mobile
  • Sound meditation basics
  • How to best approach the app
  • Instruments used
  • Intro to binaural audio
  • Membership tiers
  • Newsletter sign up
  • Contact us
  • FAQ
  • Privacy Policy
  • About us

Monetization 

After a deep research on meditation apps and revenue models we’ve come to the conclusion that the best monetization strategy for the OVERTONIC App is via a subscription based model, giving users a free trial and then charging for a basic monthly or annual membership or a premium monthly or annual membership. Also up for consideration is a lifetime membership.
Lifetime Membership would be priced at $299

Budget and Projections

Both a detailed budget and overall projections modeled with different monetization models in mind are already created for this part of the project and can be presented upon request. 
Our calculations are modest and we're feeling comfortable that the entirety of the investment can be returned by year 2 of the investment. 

Basic Prototype

A very basic prototype was created to represent the simplicity of the content and UX.

Note that this prototype only has one flow created and the design will be updated once the project advances.
View Prototype

O V E R T O N I C

Sound Meditation Shop

A curated store for the best instruments and accessories for sound meditation

Features

Overtonic Shop is a highly curated e-commerce where meditation enthusiast can shop for the best instruments for their sound meditation practice.

Items in the store are curated by a group of top sound meditation practitioners with decades of experience as sound facilitators.

Products are sold single and as a combo.

Single instruments:
  • Gongs
  • Bowls
  • Boxes
  • Drums
  • Bells and Chimes
  • Rattles and sticks
  • Tuning Forks
Accesories:
  • Pillows 
  • Blankets
  • Eye masks
  • Headphones
The initial e-commerce will be set up as a drop-shipping, partnering with a select group of stores where we have shopped and tested the products before hand. 
Future updates would feature Overtonic proprietary products.

e-Commerce Competitive Scape

There are not a lot of ways to purchase high quality products for meditation and even less options to find good instruments for sound meditation. Amazon is not the place to buy a Gong. Proper instruments are sold in specialized stores that don't do a great job with their user experience since they offer too many products making the purchasing process very confusing.


O V E R T O N I C

Sound Meditation Hub

The go-to place for information on sound meditation as well as a network of facilitators and events near you

Features

The Overtonic hub aims to become the go-to place for information around sound meditation. With a huge potential for including multiple tools and features to feed a community, the hub will focus on the following spaces
Learn

Videos and articles on Sound Meditation and the power of sound
Connect

Create a profile and connect with other meditators to participate on forums and contests
Community

Find private sound facilitators and group events in your area

Competitive Landscape

There is a lot of information around sound meditation and its benefits, but there is not one central brand that takes the lead on becoming the top of mind for sound meditation. Multiple blogs write about the benefits of sound but there is not one place that's only focused on sound.


About the Brand

Name


O V E R T O N I C


Over-Tonic is a play on words between the Harmonic Overtones which are an essential component of sound meditation, and the word Tonic which is used to represent an agent, such as a medication, that is supposed to restore or improve health or well-being. 
Overtonic is a way to say that harmonic overtones can improve your well-being.
Logo

We don't consider the current logo to be finalized, but we're working around the idea of vibration, of sound waves that create patterns and can be represented in a circle that emulates the look of a gong.

Look and Feel

With the colors and shapes we want to express the feeling of a tech-psychedelic experience, with dark brackgrounds, thin lined geometrical shapes and sharp secondary colors. 

UI needs to embody the sacred aspect of sound meditation and its mysticism, while feeling techy, elegant, with a hint of psychedelic. 

Dark backgrounds with geometric shapes in secondary colors.

UX needs to feel simple, but dynamic, with a home/landing that serves as a feed and the main features clearly accesible throughout the app.

All actions should have a visual response, with animated transitions between sections and sound FX on the main actions. 

Timeline

The below is an overview of a timeline approach for the first 2 years from startup date.
Month - Milestone
1 Seed funding secured MVP Team created Brand finalized App content planning App UI is created Prototype is created e-commerce outreach begins
3 App development begins Content tests e-commerce launch MVP testing Website creation
6 MVP e-commerce launch new content upload Teaser campaign
9 MVP launch Launch campaign
12 Hub planning
15 App refresh
18
21
24
O V E R T O N I C is an original product concept by MINDS3T, a transformational studio and lab focused in creating digital tools for self care and well-being.
Lab
At MINDS3T we assemble teams for every project, making sure we always have the best talent for any given task. 

We are conscious of time and money. We don’t BS or believe in free work. We work on projects that resonate with a higher purpose and believe wholeheartedly in what we sell and deliver. We charge what we are worth and only deliver products that possess and authentic voice. 

Purpose is our main driver and our core objective. At MINDS3T we found our higher purpose and way to give back is by reformatting the agency model to better serve the people who are creating impact and are similarly driven by a (higher) purpose.


We believe that meditation is the source of an infinite flow of creativity and we utilize learnings from these practices to apply them on our work and the work we do for others. 

What we are looking for

We believe we have (almost) everything we need to get this project started and turn it into a beautiful and successful startup with the potential of becoming a tool that helps ease some needed tension.

We are looking for seed funding for launching a first phase of the project with an investment for 2 years.


We started our first investor outreach on Sept 6 and we intend to have it closed by Nov 6. 
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Want to talk?
If you are interested in participating in O V E R T O N I C or would like to ask us a question, please reach out

Contact Us

Lab